Our Purpose – 'Protecting today, investing in tomorrow. Together we are mutually responsible.' – shapes everything we do. From the products we offer and the investments we make, to the initiatives we support.
We are a proudly mutual company, owned by our customers. Without the short-term pressures of delivering for shareholders, we focus on delivering long-term benefits for our customers and, where we can, for wider society.
Our investment beliefs
Our investment beliefs describe what we believe about markets, investing and stewardship. These are convictions that shape our investment strategy and decision making.
Customer goals
Our customers want investment solutions that align to their financial goals, values, risk and reward preferences, and responsible investment priorities.
Active management
Customers can achieve better outcomes from active asset management, and a well-diversified portfolio can help safeguard their money.
Adapting to change
Our investment approach should evolve over time to reflect changing market conditions and customer needs.
Climate
The best future for our customers is one where we collectively take actions to reach the goals of the Paris Agreement. Read more about our climate strategy.
Stewardship and engagement
Active stewardship is a fundamental part of active management – and engaging with companies, where there are issues to be addressed, should be prioritised over excluding them from investment. See our Responsible Investment and Stewardship Policy and Exclusions Policy.
Trust and transparency
Transparency and robust governance build trust, and ensure our decisions are focused on delivering better long-term outcomes for our customers.
